In today’s cut-throat business competition to give a swashbuckling performance and edge over others Citation building is of immense importance. Thus, it is highly desirable especially when one has to perform well in local market. Dictionary meaning of “Citation” is words or lines taken from a book or a speech. Similarly, in web-world using or mentioning of one’s title, complete address and phone no. by some other website is called Citation. Point to be noted here is that former or first one has given no link on latter or second one’s website or vice-a-versa. Many-a-times such mentioning by an eminent portal proves to be incisive among customers. Web-world is gargantuan and better/more citations among myriad of competitor websites will help a particular one to have edge over others. In simpler form no. of citations is directly proportional to the profit. Hence, earnest approach is required to increase no. of citations to achieve enviable position in web-world. Major citation building factors which will help in burgeoning of a business are given below for reference:
- Name/title of URL/website:
Before selecting name or title of URL/website make sure that it is self explanatory. That is the name should clearly reflect about the content of website. One should try to use words which are directly connected to his/her business. It is imprudent to frequently change the name/title as this will inversely affect the citation building.
- Physical location:
Add physical location i.e. of your city or state in URL/website. This is extremely important to augment local citations. Additionally, if one wishes to attract citations from nearby area or city or state add pages in your website about association with them in some way or the other way. Larger the geographic area greater will be the no. of citations.
- Eminent portal or search engines:
Quality is always better than quantity. Therefore, mentioning of one’s URL/website by eminent portal or search engine is of great value. Especially in case of pristine URL/website it becomes highly essential as citations on such portals or search engines are not ephemeral. Many a-times it becomes importunate to list on such portals or search engines considering the fact that the competitors are already mentioned there. Therefore, spending a bit of wealth to attain good citation over a popular portal or search engine is not at all a bad idea.
- Reviews by customers:
Reviews make or break in this virtual e-world. Good review can change the game and one can emerge with flying colours after getting good reviews. Keeping a record of loyal customers giving good reviews in advisable. This helps to give better services to such eminent customers. Meanwhile bad reviews are deleterious and prove perilous for citation building services. Therefore, promptly reaching such customers and listening to them to resolve issues is of immense importance. Ignorance towards reviews of such customers may lead to fall in citations.
- Graphic and pictures:
Graphics/pictures always make a URL/website catchy. Sometimes what 100 words cannot explain even a single graphics/picture easily depicts the same. Impact of graphics/pictures is also long lived on the memory of onlookers. Many customers just scan the data instead of reading the data. In such cases graphics/pictures prove to be more impactful and beneficial. Certainly this has positive impact on citation building.