What Is SEO And Why Is It So Important?

What Is SEO And Why Is It So Important?

As millions of users resort to search engines every single day to find products and services, online visibility has become an imperative of modern marketing. Major engines such as Google, Bing and Yahoo position websites on the result pages, ranking them in accordance with their relevance to users. In today’s competitive market, the best way to promote your business is to invest in online marketing. More precisely, invest in SEO.

What is SEO?

SEO stands for search engine optimization, a method used to improve a website’s ranking on search engine result pages. The point of implementing an SEO strategy is to increase the quantity and quality of traffic to your website. By directing the traffic to your website, you have the opportunity to present your business to a number of potential clients that are currently in need of the products and services you’re offering. Over the recent years, SEO has proved to be the best way to reach clients and gain their trust.

5 basic elements of a successful SEO

It takes time for an SEO strategy to work its magic in the promotion of your business. The optimization needs to be properly implemented and maintained over a period of time. The approach somewhat depends on the line and size of business, however, there are several key elements every successful SEO needs to include:

  • relevant content
  • keywords
  • meta description
  • backlinks
  • connection to social media

Keywords & Content

Keywording is a crucial part of an effective SEO. Carefully selected keywords should reflect the most common phrases users type in search engines. Understanding the way clients’ needs transfer to search engines is essential for  a constructive website optimization. The best way to find out whether the information you are offering responds to clients’ queries is to have your website analyzed by the pros. Optimization is a complex process that takes time and effort.

Carefully selected keywords and quality content are the crucial elements of SEO

A woman is typing on her laptop.

As for the content, the online promotion of a business primarily relies on the provision of relevant information. Textual pages shouldn’t be too long, nor too short. More importantly, they need to be informative. Directing traffic to your website doesn’t mean a thing if you are not making your services visible to users who are actually in need of them.

Backlinks and meta description

Meta description is a short outline of your business that appears beneath the meta title on the result pages. It needs to be clear and provide the basic information that will attract potential clients to browse through your website.

If outside sources publish information about your business, that is a huge step towards online visibility. Having your company advertised by others is the best way to demonstrate credibility. However, the key lies in the quality of content. If readers show interest in the pages that are advertising your company, that’s great news. If the content is not appealing – well, no one will bother to click on the link.

Why is SEO so important?

If your business ever gets placed on the first page of a Google search, you will automatically understand the importance of SEO. Famous brands do not have to worry about their rankings. But for small emerging businesses, this is the best chance they can get to become known among the target audience, and perhaps even globally. With such a competitive market, it’s hard to get a piece of the pie.

People trust search engines

How many times have you wondered about the meaning of a phrase and then decided to google it? The same goes for directions, contact information and all kinds of queries. The fact is that users trust search engines. If your web pages rank high among online search results, users will automatically relate your brand to quality.

We use search engines to get answers, directions, contact information

A woman is using Google search on her tablet.

Small businesses get the chance to compete with big name brands

Famous brands have no need for SEO because their reputation is already established. Their name guarantees quality and the target audience includes, well, basically everyone. However, this does not mean that the game is over. With a little help from effective SEO, small businesses can compete with famous brands if they appear on the first search result pages. If you’re offering a quality service and people just need to hear about it, this is the way to spread the word.

SEO pays off in the long run

The results of SEO will not be visible the second you start implementing the strategy. However, it’s one of the most important investments for the future of your business. When the efforts start bringing results, you’ll continually benefit from the traffic your website is getting. As the traffic gets busier, the flow of customers will continue to increase. From that point on, your only job is to maintain the quality of business.

SEO actually reduces marketing costs

When the SEO investment starts bringing results, your online marketing is still in progress, however, you don’t have to pay a cent for it. You are not paying for ads and sales persons to promote your business. As the flow of customers maintains a certain pace, your business continually benefits from the ongoing traffic. Your website doesn’t have a day off!

It helps you keep up with the competition

With the ever-changing market, businesses need to adapt to the requirements that are continually moving forward. As the online environment is volatile, it’s difficult to keep pace with the competition if you’re not updating your strategy.

SEO helps your business keep pace with the competition

A person is using online analytics to assess the results of a strategy.

However, SEO can help you understand the changes that are taking place and position you ahead of your competition. Weighing yourself against the competition is beneficial in many ways. Keep tabs on the methods to enhance your online presence and stay in touch with the latest strategies.

The results of SEO are measurable    

With the use of proper analytics, it is possible to see the traffic amount and the keywords that are attracting the traffic. This is also great because the marketing team can check whether their strategy is bringing the desired result and which elements of the SEO approach prove to be the most successful. It’s a wonderful feeling knowing that you are not squandering your investment. Data never lies.