There’s no denying the importance that a website has for a business in the modern age we live in. from connecting with customers and providing them with information about your business to actively selling your products or services directly, a website is vital to your success.
However, building and designing your website is no easy feat and can take a lot of time and research to make sure you’re getting it right. A poor website can push potential customers away, and in today’s cutthroat business world, first impressions mean everything.
Today, we’re going to explore the four design features you need to remember when designing and building your website, helping you create the perfect digital place for your business to call home.
1 – Fast Loading Times
According to statistics, if the pages of your website are taking more than 3 seconds to load, you’re going to lose around 80% of your potential traffic. Online users are used to fast loading times and get annoying and go elsewhere if they’re not given it.
Make sure you’re optimizing your website pages for the fastest loading times, as well as optimizing your image sizes and optimizing your server and connection settings. Faster hosting plans are also essential.
2 – Design for Mobile Devices
Unsurprisingly, over 50% of all internet traffic takes place through mobile devices like smartphones and tablets, which means your website is probably going to be viewed by people on their phones. With this in mind, you’re going to need a website that’s optimized to give both computer and mobile users the best experience.
This is known as Responsive Design and is essential to your success. Failure to do this and you could be missing out on over 50% of your potential customers. Design your website with this in mind the entire time.
3- White Space is Your Best Friend
It’s easy to get caught in the trap of trying to optimize the space of every web page you have. You want people to know everything about you quickly and easily, so they are more likely to make a sale. However, this approach is far more likely to put people off and leave them feeling overwhelmed.
Don’t be afraid to implement space and have things kept to a minimum, so your website looks clean and tidy and nicely spaced out. This is a nice and fluid experience for the user, and you’ll improve loading times!
4 – Easy to Read, Scannable Content
Once your website is up and running, the chances are you’ll be adding content in the form of blog posts and articles as a form of content marketing. However, consider how you’re going to design the content of your articles to make it readable.
If people are confronted with big walls of text, they’re not going to engage with the content, and they’ll simply click off. Have clear and concise headlines, break your content down with subheadings and break up your paragraphs into readable chunks.
As you can see, there are several design factors you’ll want to consider when it comes to designing and building your website, but the most important thing to remember is going out of your way to creating the best user and customer experience you possibly can.