If you are a business with the aim of increasing visibility and increasing traffic to your website, then link building is still very important. The problem is that there are a lot of rumours out there, giving different opinions on how to build links.
Besides the lots of rumours being created by expert bloggers, link building is increasingly becoming difficult. Tons of people do not know how to take this approach and build links to their website, which ultimately increases their chances of getting rank on the first page of search engines.
Below are the four proven ways of how you can successfully build links to increase traffic to your website:
1. Build Relationships
Long gone are the days when bloggers crafted excellent posts, people would read and link to them. Things have changed and you need to make some noise to get noticed.
Yes, that’s not a typo. You need to get out there and build relationships with influencers – those bloggers who are already rank in the first page of Google.
Now, some may take this literal. Please don’t. Building relationships mean you send a series of emails to the top influencers letting them know of your latest post published that could as well be of importance to his or her audience. Please never push the influencer to link to your post. Building relationships are one of the best ways to level up your channel marketing.
2. Think Of It Long-Term
You have probably sent tons of outreach emails to most influencers, but still, you haven’t got backlinks. You become frustrated and give up with your link building mission.
The truth sucks, but here is the thing. Even as you reach out to a couple of influencers, there are chances that some will literally ignore you.
It could be that they just see your audience as too small to consider building a relationship.
The good news though is that you can persist and convince them by not telling them directly that you need them to link to your posts. Instead, share your latest posts with them and tell them how important that post could be to his or her audience.
One more thing. Try and give a compliment, but don’t force it out. For instance, if you are genuinely amazed that he or she ranks on the first page, then say it in the outreach email.
3. Make Good Use of Pinterest
Tons of people are of the opinion that Facebook is better when it comes to content marketing, but that’s slowly fading away.
Nowadays, many people do not click on links posted on Facebook. Meaning, if you just share your freshly published post, very few will pay attention to it.
On the other hand, Pinterest has been ignored, but it turns out to be the best because when you pin an infographic on your board, there are high chances someone will save it and read it later. When it’s read, there is a high probability that the person may link to your posts.
4. Write Posts With Stats
Now, this may seem sad, but the truth is that most bloggers are too lazy to do in-depth research. They don’t have that much time to thoroughly research on whatever they want to write about.
That’s where you come in. Since most bloggers are lazy to do in-depth research, make sure you be unique and do the homework.
Write posts with useful and valuable stats, which will give readers more insights that they never knew about. This way, you’ll not need to reach out to influencers, they will automatically link to your proven stats.
Sure, the hacks above are excellent, but that doesn’t mean they are the only ones. There are tons of ways you can build links, but the ones above are proven to yield results within a short time.