What’s the first thing you do when your business needs a new marketing idea? What about when your business decided that it is time to change the way you handle your books? Or if you need to change your car’s flat tires and you do not know how to do it? My best guess is you use Google and search for the solution to your problem.
But are you aware that more or less 90% of business-to-business buyers and at least 80% of people doing online shopping are doing the same thing as you, using search engine giant, Google? When faced with a difficult problem, challenge or need to choose between things and you do not know what to do, your best choice is to Google it, simple but effective.
That is the harsh and cold reality if your business does not have at least some presence in search engines like Google, Yahoo or Bing, it is highly unlikely that your business will not survive in the long run. In this article, we will discuss a strategy used by a lot of small or big companies with the help of marketing firms like Dublin SEO Agency – the Search Engine Optimization or SEO.
You will learn what it is, how it works, and what you need to do to put your website in a better position in the search engine result page. But before we start, we need to reassure the readers of something. Various resources make Search Engine Optimization a little complicated.
It scares a lot of readers with its technical terms or jargons, the focus on advance elements that rarely explain anything other than the theory itself. We promise you that this article is not the usual, complex guide that most people are afraid of. In the next paragraphs, we are going to break down SEO into its purest and most essential parts and show the readers how to use the elements to construct a simple yet effective Search Engine Optimization strategy.
What is Search Engine Optimization?
SEO or Search Engine Optimization focuses on expanding the company’s online visibility in the organic search engine result page. It helps small, or big businesses rank their pages higher in SERPs or Search Engine Result Pages. In return, it will drive more traffic or visitors to the website and eventually increase the chances of gaining more conversions.
What is SERP? Visit https://whatis.techtarget.com/definition/search-engine-results-page-SERP to find out more.
When people asked us to explain or describe SEO, we usually choose to call it a program or strategy that makes sure that when people Googles your service or product category, they will find your website first. But it simplifies the discipline a little bit. It does not take elements like different client or customer information needs into consideration.
But despite that, it does reveal the essence of the business. In short, SEO focuses on two things – visibility and rankings. Both are responsible for the delivery of the main SEO objective – gain traffic and increase the chances of winning more conversions.
But there is another reason why businesses need to use SEO. This marketing strategy helps business owners to position their brands throughout the entire buying industry. In return, it makes sure that the marketing strategies you are using will match the new buying pattern.
In today’s digital age, a lot of people are using search engines to look for products and services compared to other marketing channels. More or less, 20% of shoppers use Google instead of Amazon. At least 130% prefer search engines over other retail sites.
To know more about B2B or business-to-business, you can visit this site for information.
And business-to-business buyers conduct 12 searches at most, on average, before they engage with the brand. Another thing, shoppers prefer to go through the whole shopping process on their own, without any assistance. The big question is, how do these customers use search engines during this process?
At the start of the process, these shoppers or customers, use Google to look for any information about their problem. Some look for potential answers to their question. Then they evaluate all the available options based on the social media hype or online reviews before inquiring with the company. It happens after they have exhausted all the information sources. The only way customers will notice or consider clicking on your website is to be visible or rank higher in the search engine result page.