Although the term ‘SEO’ has been around for a while now, it is still the most effective way to drive conversions to your business website. You see, by making the all-important Search Engine aware of your brand and website, you are opening the doors to visitors and potential sales. Keywords are an important part of this process but there are many less obvious ways to generate conversions. If you are starting to think of solutions to make the world more aware of your brand, please read the rest of this short article for some proven tips.
Content is still King
Without a doubt, the best way to boost your web presence is to provide high-quality content for your visitors. With a better copy on your website, those potential buyers are going to spend more time on your pages. This will equate to sales and that can only be a good thing. Whatever your service or product, ensure that your content has some juicy information written in an engaging way that wows your current and future audience. If you can have longer articles that still impress without boring your fans, then all the better.
If your website has slow loading pages, the chances are that your visitors will soon tire of waiting around doing nothing. They don’t have the time or the patience to be dealing with this type of nonsense. Your bounce rate will increase, and that SEO ranking will drop in a heartbeat. This can be rectified by some slick plug-ins and image sizes also need to be optimised to prevent a slow page load. Photos are very important to help generate great SEO but ensure that they aren’t too large and of high quality.
Content doesn’t mean meaningless text and your pages had better make use of decent header tags in order to allow them to focus on the good stuff. If you use a website template such as WordPress, make use of their fantastic heading options to get that content looking as cool as possible. Search engines think a lot of these header tags and you will be scoring points whilst drawing in potential conversions at the same time. These break up the content in a way that doesn’t interfere with the flow but encourages those visitors to spend more time drinking in your great content.
By adding outbound links to high authority sites, you are offering even more great content to your followers. Google loves these links so much that it will reward you with a higher SEO ranking. It really is a win-win situation that needs to be included in your website or blog. But try to limit these links to just a couple of authority sites instead of dropping dozens of them into the mix, that will not help anyone.
We’ve highlighted 4 very cool ways to boost your website or blog sales with SEO techniques. Please try them out and we are sure that your conversions will start to go through the roof.