For any business looking to provide services or products online, user experience is a vital component of the overall marketing strategy. In fact, it’s often considered one of the most overlooked aspects of digital marketing, especially for smaller independent businesses and start-ups.
Why You Need to Provide a Quality User Experience
Simply put, if your user experience is low quality then your business will seriously struggle to succeed.
It makes a lot of sense, as user experience reflects how a person feels about your digital service or product, and almost every business operates with some form of digital presence, most typically with a website.
User experience (UX consists of many different components, and should any of these be lacking in style, substance or purpose, then the UX of your product is not effective enough and needs to be addressed.
This can result in a loss of business, a poor reputation, and the potential of wasting thousands of pounds on websites, apps, and other services that are ineffective.
For those that are struggling with aspects of UX, hiring a user experience agency is certainly worth considering.
UX agencies can improve your current UX or assist you in implementing it into a new product or service, and in doing so this could save you a lot of time and money over the long-term.
User Experience Greatly Impacts a Website – Use an Agency to Make the Most of This
One of the most common examples of the need for quality UX is with a company website. All the best user experience consultancies will be able to offer UX designed websites, meaning they offer the best possible user experience for anyone that visits it.
If a website is hard to navigate, unsightly to look at, or just a general annoyance for anyone using it, it will not reflect well on the business. This could equate to poor sales for an online retailer or a terrible first impression for a new start-up, regardless of what any form of poor user interaction can be a death sentence for a business.
Quality UX design doesn’t just mean a website that looks good – although that is certainly a key component of it! It refers usability, performance, aesthetics, ergonomics, and even understanding what is present.
Hiring a UX agency will ensure that each of these aspects of your website offers the best possible user experience. In doing so, you can worry about other aspects of your business while knowing it won’t be hindered by something as basic as a poorly designed website.
Remember, a great website will pay for itself over time, whether it’s by increasing your income directly or providing a lasting impact for your business. A user experienced tested website will last much longer than a randomly constructed site that doesn’t even consider UX, as the latter will almost always have to make necessary changes relating to UX.
Using a UX Agency to Realise Your Goals
Another great benefit from hiring a user experience agency is that they can help realise your ideas. Effective UX doesn’t happen overnight, it takes collaborative effort and a core understanding of the goals of a project.
Designers from a UX firm can take an idea that you have and turn it into a reality. They can establish what will and won’t work about it, all the while offering advice on how to best create a positive user experience.
Take the example an aspiring business that is looking to work within e-commerce. They may realise what they want to sell, but not really understand who this should be targeted towards.
A UX firm can utilise customer research based on similar businesses to help establish what your core audience should be and how to develop the most appropriate user experience relating this.