If you want to drive more search visits to your page, then you have to improve the authority and relevance of that page. But the hardest part is to understand when they are in the thick of the content creation is the phrase of that page.
Search Engines are very picky. It is the way they are designed with the algorithms that find the absence or presence of certain variables with all the data sets collected for each page. Domain variables are also considered, like domain authority and the overall context and theme of the site. But there are many aspects of SEO that come down to the authority and relevance signals that each web page sends individually.
Authority and relevance: Why the marketers forget the connection among individual pages, relevance and authority at the time of generating the content? These marketers do all the things required to raise the ranking. Like they create really cool video, write excellent articles on topics that customers ask for, create infographics that are attractive and have the related content. Just doing these many things doesn’t reach you to higher rankings. A small piece of compelling content can’t improve your SEO as a disconnect between the goal and the execution.
Firstly, you have to think about your goal. Decide about the phrases and pages for which you want to improve SEO performance. And then if you did all the things for search engine optimization of that page and expect rankings and conversions. Then it is necessary that you should make that page (for which you are optimizing) has conversion elements on it.
Focus on the page:
Where you have to launch your content? If the aim is to boost SEO performance of an existing product category, then the SEO work should be done on that particular page. No matter how awesome it is, posting fresh and new content somewhere else on the site is not going to help in improving your performance on your product category. This may even bring down your rankings.
The exception to this is, when the content is so awesome and is well promoted that it goes viral. If something. If something that is hosted on the same domain then the massive influx of all natural links to that viral content will increase the domain authority for the entire website
Jump starting content: How have you promote the content? When you are creating the content with the intention that it will drive the natural traffic, then it is necessary to promote it. It is true that any brand new content has its disadvantage in the natural search, no matter how good it is. This content will drive the traffic if it has been linked to, shared and has its authority validated. It jump starts via other marketing channels like.