If your business is serious about getting its name out there on the internet in order to generate sales from the World Wide Web, then you need a reliable webmaster. This could be someone in your company, a team of webmasters in your company, or you can outsource. However, before you plan how a webmaster can help your business create online lead generation, you need to break down the various roles that come under the term ‘Webmaster’.
A webmaster can be a single person that looks after your entire online presence. This is usually OK for small local companies that do not need to do much online marketing and has a simple website as that is all that is needed. However, for a larger local business or huge enterprises, there are webmaster teams all with their own responsibilities. We will break some of the roles of a webmaster down for you.
Website Content Management
Webmasters place content on your website. If you have a blog or a new sales page you need adding, then your content manager will be responsible for this. Sometimes the content manager is responsible for the writing the content and the graphics as well as infographics design. Other times, creative teams will decide together what the content should look like and how it should read. The webmaster will simply add the content.
SEO webmasters are there to make sure your website is configured according to search engine algorithm parameters. This helps the search engines understand your website better. On top of this, the SEO will also try to get content about your website placed on other websites. This helps your website rank better for search terms. Therefore, if someone wants a digital agency Essex, if your SEO has done a good job, then your website should rank someone on the first page of the results.
Other responsibilities could include managing paid adverts such as those by Bing and Google Ads.
- Traffic Analysis
Webmasters should always look at how traffic is coming into your website. They can see which pages people are landing on from the internet and where they came from to get to that page. They can also see if content needs improving because people are not spending much time reading the page when they get there i.e. they start reading it and its boring, so they click off.
This is a huge part of digital marketing and there are entire courses that can take years to pass in order to become an expert at traffic analysis.
- Web Design and Maintenance
The Job Of A Webmaster Is A One Man Job Or a Team Effort
Weighing up this very brief description of how a webmaster’s job or webmaster team’s tasks are performed, you can see that no one size fits all.
One person can take on all of these activities if they have a diverse knowledge of each of these areas and the website is small enough for them to manage all these different areas. On the other hand, for larger websites, you can have multiple employees each specializing in a particular area under the hood of the webmaster role.
Finally, if you do not need a full-time webmaster, then use someone like this online marketing Essex company.