In today’s cut-throat business competition, to give a swashbuckling performance and edge over others, local Citation building is of immense importance. Thus, it is highly desirable, especially when performing well in the local market. The Dictionary meaning of “Citation” is words or lines taken from a book or a speech. Similarly, in the world, using or mentioning one’s title, complete address and phone no. by some other website is called a Citation.
The point to be noted here is that the former or first one has given no link to the latter or second one’s website or vice-versa. Often such mentioning by an eminent portal proves to be incisive among customers. The web world is gargantuan, and better/more citations among the myriad of competitor websites will help a particular one to have an edge over others. In simpler form no. of citations are directly proportional to the profit. Hence, an earnest approach is required to increase no. of citations to achieve an enviable position in the web world. Major local business listing factors that will help in the burgeoning of a business are given below for reference:
- Name/title of URL/website:
Before selecting the name or title of the URL/website, make sure that it is self-explanatory. That is, the name should clearly reflect the content of the website. One should try to use words directly connected to his/her business. It is imprudent to frequently change the name/title as this will inversely affect the citation building.
- Physical location:
Add physical location, i.e. of your city or state, in the URL/website. This is extremely important to augment local citations. Additionally, if one wishes to attract citations from nearby areas, cities or states, add pages on your website about the association with them in some way or another. The larger the geographic area greater the number of citations.
- Eminent portal or search engines:
Quality is always better than quantity. Therefore, mentioning one’s URL/website by an eminent portal or search engine is of great value. Especially in the case of a pristine URL/website, it becomes highly essential as citations on such portals or search engines are not ephemeral. It becomes often important to list on such local citation portals or search engines because the competitors are already mentioned there. Therefore, spending a bit of wealth to attain good citations over a popular portal or search engine is not at all a bad idea.
- Reviews by customers:
Reviews make or break in this virtual e-world. A good review can change the game, and one can emerge with flying colours after getting good reviews. Keeping a record of loyal customers giving good reviews is inadvisable. This helps to give better services to such eminent customers. Meanwhile, bad reviews are deleterious and prove perilous for citation building services. Therefore, promptly reaching such customers and listening to them to resolve issues is immensely important. Ignorance towards reviews of such customers may lead to a fall in citations.
- Graphic and pictures:
Graphics/pictures always make a URL/website catchy. Sometimes what 100 words cannot explain, even a single graphic/picture easily depicts the same. The impact of graphics/pictures is also long-lived in the memory of onlookers. Many customers scan the data instead of reading the data. In such cases, graphics/pictures are more impactful and beneficial. Certainly, this has a positive impact on citation building.