Do you need to develop a search engine optimization ( SEO) campaign for your website? Read this article for some helpful tips on this topic.
Defining Your Audience
Start by defining your audience and find out which keywords these potential visitors would use to look up information on the topic of your site. You can use Google AdWords to find a list of popular keywords related to your topic. Choose five strong keyword phrases to optimize your site and look for more secondary keywords if you want to optimize certain pages or sections separately. Check Google AdWords at least once a month to make sure your keywords are still popular. Get a visitor counter that gives you access to a list of keywords used to find your website to make sure your main keywords correspond to what your visitors look for.
Use Your Keywords
Use your keywords to describe all the elements on your site. Search engines use programs known as search engine spiders to analyze web pages. Search engine spiders determine what a page is about by checking the anchor text of the different links to this URL as well as the different HTML tags on the page. You can help search engine spiders determine what your pages are about by placing your keywords in title tags or meta tags.
Optimize Flash or Java Script Carefully
Search engine spiders cannot analyze pictures, videos, or Flash or Java Script elements. You need to optimize these elements carefully to make sure they are considered valuable. Do not use a picture for the background or the header of your site. If you have pictures within your content, use alt tags to describe these images. Videos can be optimized with a title tag and a short description. Avoid using JavaScript for your menu and use descriptions and titles filled with keywords for your JavaScript or Flash elements.
Website URL Structure
Pay attention to the organization of your website. Ideally, visitors should locate all your important pages right away. Create a menu to organize all your site-wide links but do not hesitate to draw attention to an important site-wide link by creating a banner on the side of your content. You should add some individual links to all your texts so readers can get access to more similar content. All your links should have anchor texts filled with keywords. Create an XML sitemap to help search engine spiders navigate your website.
Create Backlinks
You can keep bringing more traffic to your website by creating some backlinks. Create accounts on different article directories so you can share your content along with links to your site. Edit different pages on online encyclopedias and add links to your site. If you are an active member of different message boards, share links to your articles when this content is relevant. You should also look for webmasters who are interested in exchanging links or in selling ad space. The best way is to get local links via local business citation services
Using these different methods should allow you to create an efficient search engine optimization campaign. Apply these strategies and do more research on this topic to learn about the latest
