If you are going to be successful online, then you need to work on your search engine optimization (SEO). Your on-page and off-page SEO both matter in proving you are an authority in your field, are trustworthy and are an expert. Here are some on-page and off-page SEO tips to help you get started building a stronger online presence.
What is on-page SEO?
On-page SEO is anything you do on your site to improve its visibility to potential customers. The purpose of doing on-page SEO is to help them rank higher so that more people see your site through search engine pages and know that they want to go to this site because Google or another search engine operator tells them there is information there that they need to know.
What are some things to implement for on-page SEO?
There are several things you can do to improve your on-page SEO. These include:
Construct a Comprehensive Site
The first thing that you need to do to improve your on-page SEO is to build a comprehensive site. Each page of your website needs to be built with the viewer in mind so that they come away with the feeling that they are very thankful that they saw that page of content. If you build each page to meet its intended purpose, then you are going to naturally use the keywords and their synonyms in places that make sense.
Use the Right Content Type
Take a look at the top websites for your main keywords. What type of content are they using? Regardless of what you find, that is what Google says viewers in that area are looking to find. Go on to create content for those keywords using the same format.
Build a Responsive Website That Loads Fast
Google is now using mobile-first indexing. Therefore, you need a responsive website that properly displays on all types of devices. Normally, adding some simple code will help your website display properly on all devices. Take a special look at any videos. Use a max-width CSS style guide to help you set the size of the parent video or image so that it displays properly. Adjust your font so that it can easily be seen across all devices. Numerous studies show that viewers on mobile devices will not wait longer than three seconds for your website to load, so run a speed test. If you are disappointed with the results, make sure to fix them. Often it is a bell or whistle that is minor that is slowing down your site and needs to be removed.
Check Your Security
Another important part of on-page SEO is to have the latest security in place on your website. Google has started marking all sites that are not HTTPS as non-secure. The process of adding HyperText Transfer Protocol Secure (HTTPS) to your website is relatively straightforward. You need to start by buying a Secure Sockets Layer (SSL) certificate from your web host and installing it on your site. Then, do 301 redirects to direct viewers to your secure site.
What are some things to implement for off-page SEO?
Off-page SEO is any attempts away from your website to try to improve its rankings. It can also be trying to gain traffic to your site without using a search engine result page.
What are Some Things to Implement for Off-page SEO?
There are several things you can do to improve your off-page SEO. These include:
Earn Links From Reputable Sites
While it is true that off-page SEO occurs away from your page, the process starts at home. You can think about it kind of like getting ready to go to a party. Creating great content in formats that others will want to link to helps to build your off-page SEO because others will link to your content. When the site linking to you has a lot of authority it is like telling a host (Google) that they should invite you to the party too as they pass some of their authority on to you. You may discover that you are invited to even more parties because viewers follow the links and like what you have to share.
Getting great reviews is also essential for building your off-page SEO. Start by creating your company page on Google My Business and other review sites that your customers are likely to look on when seeking more information about your company. Then, frequently ask your customers when they are likely to be at their happiest with your company to leave reviews for your business. Over 85 percent of customers trust online reviews as much as they do if a friend tells them about your company. It is important to keep seeking new reviews as customers seldom consider reviews that are older than three months to be reliable.
Build Your Social Media Presence
Your presence on social media is vital to your off-page SEO efforts. Remember that people turn to these sites to be entertained and interact with their friends, so keep the hard sells away from your accounts. You should spend part of each day interacting with people who comment on the posts that you make because it allows you to be seen as a real person behind the company. Additionally, build up a following on industry sites that are related to your field as you may get referrals from these people. If you are a local business, then it is also important to interact with people in your community.
Improve Your Company
One of the best things that you can do to improve your off-page SEO is to improve your company. Ask yourself what you can do to build a better product. Then, ask yourself how you can improve your customer service. It may be a new shipping method, more ways to contact your company or implementing new ways to resolve customer problems quickly.
It is hard work to build a successful company. Use on-page and off-page SEO techniques to help you build your company. Then, as you continue to implement new ideas your company will continue to grow successfully. If you have questions or need help implementing these ideas or others, then contact an SEO professional for assistance.