This fun quote from Chris Pirillo helps us to resume a speech already addressed in part by analyzing the case of Costa Crociere (http://www.sociallearning.it/social-media-crisis-management-il-caso-di-cos ) and which draws the attention a very interesting and often – sadly – upstaged.
What I’d like to share here are some ideas and some thoughts, concrete examples and case studies drawn from the network and which deal with the theme of building a social media policy: ie a set of rules (although it would be better to say advice ) around which to organize the behaviors and attitudes of its employees and associates.
It happens – and the news are also several in recent times – to read of employees who lose their jobs or are discarded in selection interviews for an inability or – better – a lack of awareness in the use of social media. There are many cases of “lightness” in this sense that leave a mark – sometimes too heavy – both on the reputation of the brand is on the lives of individual employees.
E ‘for this reason that the construction of a policy and a set of fundamental assett concerning the proper use of social media is more important than ever to adjust their activities and make everyone more relaxed and free.
The first premise to do – almost a foregone conclusion, but always dutiful – is that the social media policy – as well as the strategy to be used in their use – is the most tailored exists: there are no ready-made recipes or magic pills, but only examples we can inspire you to build your own product that you think will be clearly cut and, in fact, on our individual and highly specific needs.
Let’s see together some key points.
To clarify the use of canals
What do we mean? What are we talking about? As emphasized in this interesting article (http://www.inc.com/guides/2010/05/writing-a-social-media-policy.html) the term “policy” is a general hat around which a whole series of “rules” very specific.
The first point to clarify just what could be linked to the understanding of the channels to which we are opening up and the definition of specific rules within them. It goes without saying that – even with a base anyway – these tips will be different and customized according to the channel identified
Use the rules of social media
It may seem trivial but a social media policy should be based on the rules of social media: transparency, integrity, respect for others and an attitude to the conversation are the bases from which. An example of some generic rules that apply in any context can be found in this interesting document that provides some useful information and tips on how to relate (http://www.shiftcomm.com/downloads/socialmediaguidelines.pdf)
Who, when and why such
When you define the rules and practices is important to define not only the reasons that led to this decision but also – and especially – who will occupy it and detailing very well what will be the roles in this regard. Policy and Strategy go hand in hand and must be relizzate one o’clock from the other and vice versa. Only in this way you will avoid making a model capable of operating only in theory.
Also clarify the reasons that lead us to the definition of a policy and emphasize the importance that social media have achieved in the company is always a good starting point